Research and strategy for product teams deciding what to build next

Case. From hype to help: Making AI work in real life

AI · Health

Case. Why travelers missed flight alerts

Travel

Case. Group ordering

Food tech

What I do for founders and product teams

Find and strengthen Product market fit

I talk to people in your target market to test if your product, problem and pricing actually click (and what needs to change to get there)

Improve activation and retention

I find what makes new users stick, what makes them drop, and how to turn “I tried it once” into “I use this every week.”

Turn user insight into a focused roadmap

I turn what we learn from users into clear calls on what to build, test, fix or drop next, so your bets line up with revenue, retention and market fit.

Test and sharpen your pricing

I explore what people are willing to pay, what feels “too much / too cheap,” and which bundles make sense to them.

Lift conversion where it matters most

I spot why people don’t sign up, activate or hit “pay”, and what to change so more of them do

Give you proof to use with your team & investors

I turn all this into simple, decision-ready stories you can use to back up bets, align the team and show traction.

My approach

I’m a user and market researcher focused on product strategy, innovation, and behavior. I’ve worked across corporate R&D, global product teams, and early-stage startups, especially in health, wellness, food tech, and emerging technologies.

I explore what people do and help teams understand what’s behind it and what to do next. Whether we’re testing early traction or refining a product, I bring curiosity, sharp thinking, and momentum.

Every product team hits fog at some point. My job is to bring focus and shape a strategy for hitting results.

I listen deeply, challenge assumptions, and surface the patterns that move things forward

I’ve worked with +30 companies worldwide

  • Dario Codipietro
    Principal Designer @ Samsung Food

    Georgina brought sharp thinking, structure, and a deeply collaborative mindset that elevated the quality of our work.

    She’s excellent at distilling user feedback into clear, actionable insights not just for designers and PMs, but for the wider team. Her reports and presentations are always high quality, easy to follow, and genuinely useful. They land well with stakeholders at every level and often help guide both product and strategic decisions.

    On top of all this, Georgina is just great to work with: calm, kind, and always focused on helping the team do better work.

    I’d totally recommend Georgina to any team looking for a smart, thoughtful researcher who knows how to make an impact.

  • Andrés Aguer
    UX Lead @ Despegar

    Gia brought impact to our team through her adaptability: from leading projects, and designing impactful interviews to crafting journey maps that made her findings and next steps crystal clear to product teams to follow. Always with a positive, collaborative mindset.

  • Paula Brovia
    Account Manager @ CIO Investigation

    As a freelance researcher and analyst, Georgina supported top accounts like Telecom and Santander with consistently high-quality work. For several years, she delivered sharp, strategic insights that helped our clients navigate complex market and public opinion challenges. Her reliability, editorial precision, and clear thinking made her a go-to partner. Any team looking for world-class freelance research and analysis would be lucky to work with her

  • Gonzalo Loianno
    Lead Product Designer @ CookUnity

    She has a deep understanding of how user behavior connects to business outcomes and consistently brings sharp insight into how each initiative could influence key metrics.

    Always available to help, but never afraid to speak up when something isn’t working as it should. Her feedback, both in terms of user understanding and UX design suggestions, was always thoughtful, actionable and appreciated by everyone involved.

    One of her greatest strengths is how she handles complexity. I’ve seen her manage multiple high-stakes projects across different teams without missing a beat. Even under heavy workload, her conclusions were clear, precise and always delivered on time.

    Working with Georgina made every product initiative stronger. I’d team up with her again without hesitation.

About me

Over the last few years, I’ve led and executed research projects across Latin America, Europe, the US, and South Korea: from uncovering unmet needs in emerging markets to guiding AI innovation in global tech companies. Whether remote or on the ground, I tune into nuance and translate it into bold, actionable decisions.

I’m calm under chaos, genuinely curious, and driven by finding the thread that ties things together.

Have something on your mind?

Whether you need sharp insights, clear direction, or just someone who asks the right questions, I’d love to hear from you.