Industry: Foodtech
Focus: Feature discovery - UX Validation - Roadmap prioritization
Methods: Exploratory research, Workshop facilitation, Rapid Iterative Testing and Evaluation (RITE)

While shadowing users of a meal subscription service, I spotted a key pattern: people sharing meals, but not accounts. I validated the need, mapped its strategic value, and helped shape a feature that reduced friction in group ordering, without compromising privacy or flexibility.

Why I like this case? Because research can also be quick and tactical, and this shows how real impact can happen in just a few days.