Industry: Travel B2B
Focus: Conversion Optimization - AI-assisted UX
Methods: Wizard of Oz - Personas - 1:1 Semi-structured Interviews - Surveys

Too many partners were dropping off during onboarding—especially when asked to write their own property descriptions. I led the research to identify that barrier and helped validate an AI-generated alternative through a live simulation. The result? A smoother experience and quick buy-in from both users and the business.